Pop City

Korean Popular Culture and the Selling of Place

by Youjeong Oh

Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.

By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.

Youjeong Oh is Associate Professor in the Department of Asian Studies, University of Texas at Austin.

Recent Activity

  • Text Added

    Pop City

  • Project Kickoff

    A Cornell University Press Digital Platform project is born!

Texts

Uncategorized

Metadata

  • isbn
    978-1-5017-3074-0
  • publisher
    Cornell University Press
  • publisher place
    Ithaca, NY
  • restrictions
    Copyright © Cornell University. This book, or parts thereof, may not be reproduced in any form without permission in writing from the publisher.
  • rights holder
    Cornell University